Wildlife Direct

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Overview: In 2014, Wildlife Direct launched an elephant conservation campaign in Kenya, called "Hands off our Elephants". 

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Communication objective: Our job was to create a global communications campaign to curtail poaching and put direct pressure on the importation of ivory in Asian markets. ​

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Output by SPERO: For this project Rand Pearson produced and directed a documentary about Elephant and Rhino poaching and what Wildlife Direct and the First Lady were doing to end it. It went on to become the cornerstone to a global awareness campaign about wildlife crime that has lead to putting wildlife criminals in East Africa behind bars.