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    • Home
    • Our commitment
    • PROJECTS
      • COVID RESPONSE CAMPAIGN
      • TOGETHER Project
      • Cyclone Idai for UNHCR
      • COVID-19 for UNICEF-KENYA
      • AFRIDUKAS
      • Wildlife Direct
    • Our Team
    • Contact
  • Home
  • Our commitment
  • PROJECTS
    • COVID RESPONSE CAMPAIGN
    • TOGETHER Project
    • Cyclone Idai for UNHCR
    • COVID-19 for UNICEF-KENYA
    • AFRIDUKAS
    • Wildlife Direct
  • Our Team
  • Contact

Afridukas

Overview: Afridukas aims to disrupt local trade by introducing organic food distribution to informal neighborhood kiosks (dukas) utilizing 'people and planet' best practices, including sustainable centralization and online pre-ordering. ​

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Communication objective: Our job was to build from the ground up all brands, marketing plans and content associated with the enterprise for its launch in November 2019. This initially involved a three month strategic planning ramp that established brand values, vision, mission and narratives. ​

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Output by SPERO: Implementation of the brand strategy included brand identity design, all product and packaging designs, the development of a blog and all associated content, one-minute Instagram videos, all other social media marketing requirements, and flyers, posters, and merchandise associated with on the ground marketing efforts. 

One in a series of videos produced for Afridukas for distribution

A publication of Afridukas' brand communication 

Packaging development for Afridukas' range of organic rice

Website development and online communication tools

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