Afridukas
Overview: Afridukas aims to disrupt local trade by introducing organic food distribution to informal neighborhood kiosks (dukas) utilizing 'people and planet' best practices, including sustainable centralization and online pre-ordering.
Communication objective: Our job was to build from the ground up all brands, marketing plans and content associated with the enterprise for its launch in November 2019. This initially involved a three month strategic planning ramp that established brand values, vision, mission and narratives.
Output by SPERO: Implementation of the brand strategy included brand identity design, all product and packaging designs, the development of a blog and all associated content, one-minute Instagram videos, all other social media marketing requirements, and flyers, posters, and merchandise associated with on the ground marketing efforts.
One in a series of videos produced for Afridukas for distribution
A publication of Afridukas' brand communication
Packaging development for Afridukas' range of organic rice
Website development and online communication tools